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I'm going to top post because the good ol' Captain cut n pasted the entire
=
'article'. Unfortunately, a simple cut n paste without comments is like
get=
ting a pint of your favorite beer/ale and only getting a glass full of
foam=
without the beverage. ;-)
So I'm going to comment.=20
I get the CMP publications. (Information Week, CRN, etc ...) (Yeah, I fill
=
out their never ending surveys that repeatedly ask me the same questions
en=
dlessly.)
I have received the "IBM" inserts. I'm sure others have too. As to their
ID=
S content and focus, very limited.
IBM still lacks a coherent and cohesive strategy when it comes to
combining=
and positioning all of their products.
Sorry, that's a sad truth.
Now you may ask why that's im****tant, its because it lays a foundation to
t=
he sales team and the customers to understand why IBM and what it has to
of=
fer.
Its a simple thing, but if done, would explain IBM's overall vision and
pla=
n for their IM division. It will also help the sales team show a better
val=
ue proposition of their products.
So I have to ask "Where's the beef?" Where's the effective marketing
stuff?
If IBM were to focus back on basics, they would have an easier time of
gett=
ing the message out.
-G
PS. I've never seen an IDS ad on CNET, has anyone?
> From: theharlequin36@[EMAIL PROTECTED]
> Subject: From the IIUG Insider ...
> Date: Mon, 30 Jun 2008 09:15:45 +0100
> To: informix-list@[EMAIL PROTECTED]
>=20
> Inside IBM's Informix Marketing Strategy
> By Inhi Cho
>=20
> Vice President Data Management Marketing
>=20
> During the last few months, I have had the pleasure of meeting with
many=
=20
> members of the IIUG community and observing first-hand the legendary=20
> enthusiasm of Informix users. I appreciate this op****tunity to share
some=
=20
> thoughts about Informix's marketing strategy, and I invite your
feedback.
>=20
> Informix Dynamic Server continues to be a major focus of the IBM Data=20
> Management ****tfolio and IBM's Information On Demand strategy.
>=20
> You know and love Informix Dynamic Server because you can set it and
forg=
et=20
> it. It's the server of choice for high-volume transactions. In the
latest=
=20
> release, you have even more options for data availability and you have
th=
e=20
> option to scale up your systems with lower-cost hardware without
adding=20
> significant administration costs. The remote administration features
gran=
t=20
> DBAs the ability to manage their Informix installations from anywhere in
=
the=20
> world.
>=20
> Our marketing approach is powerfully simple, just like IDS!
>=20
> IDS is optimized for easy administration and high availability for=20
> transaction-intensive solutions. We're making these benefits known
worldw=
ide=20
> though an integrated approach that brings together IBM customers,
partner=
s=20
> and thought leaders. The IIUG community is a vital part of our
approach.=
=20
> Here are just a few examples:
> Increasing global awareness
> Online Web ads are running on more than 20 IT sites including CNET,=20
> InformationWeek and Computerworld.
> Compelling, relevant access to thought leaders: Chat with the Labs
progra=
ms
> We're delivering popular quarterly webcasts with topics that reach
new=20
> customers and help keep the existing Informix community up-to-date on=20
> developments.
> Market-leading product releases
>=20
> The recent IDS 11.5 launch press release attracted the attention of
about=
35=20
> news and Internet venues and the attention of key industry analysts.
The=
=20
> release also included sup****t for Apple developers on the Mac platform.
> Investments in learning and education
>=20
> We continue to invest in the production and distribution of Informix=20
> materials, such as the IDS 11 and 11.5 books and Discovery DVDs. The=20
> benefits of IDS are spread through a number of IBM and third-party
events=
,=20
> including the very successful IIUG conference.
>=20
> We are committed to continuing the phenomenal growth of Informix. In
toda=
y's=20
> world, success depends on the strength and sharing in communities-IDS
use=
rs=20
> come together in new ways everyday. From new application areas, such as
t=
he=20
> Mac platform, to academic initiatives for IDS worldwide, interest and=20
> commitment to Informix grows daily. And we continue to work with our=20
> colleagues across IBM and an increasing list of business partners to
expa=
nd=20
> the significant ****tfolio of software that works with IDS.
>=20
> The momentum continues with 150 new Informix business partner****ps
since=
=20
> 2007, all providing an even richer ecosystem of IDS-based applications
an=
d=20
> education and integration services.
>=20
> The IIUG community is a fantastic partner in propelling IDS growth. The
b=
est=20
> marketing is word of mouth from loyal users like the IIUG members. We
are=
=20
> proud of our partner****p with IIUG and we're just getting started! We
cou=
nt=20
> on IIUG to help us get the latest information out to the Informix
communi=
ty=20
> through this newsletter, the Web site and the many user group events
and=
=20
> activities.
>=20
> We have a number of events and activities coming up where we hope to see
=
you=20
> and your colleagues, including the Information On Demand Conference in
La=
s=20
> Vegas from Oct. 26-31. There will be a strong Informix program, and it
wi=
ll=20
> be a great op****tunity to meet with IBM and Informix technical leaders.
Y=
ou=20
> will also be able to participate in many hands-on labs and sessions all
w=
eek=20
> devoted just to Informix. In addition, IDS will be included in many
other=
=20
> sessions, demos and activities so you can discover the many ways
Informix=
=20
> works with other hardware and software products across the IBM
****tfolio.
>=20
> This is an exciting time for Informix and its customers. New ideas
and=20
> improvements come from many sources so please let us know your thoughts
a=
nd=20
> how we can help.=20
>=20
>=20
> _______________________________________________
> Informix-list mailing list
> Informix-list@[EMAIL PROTECTED]
> http://www.iiug.org/mailman/listinfo/informix-list
_________________________________________________________________
The i=92m Talkathon starts 6/24/08.=A0 For now, give amongst yourselves.
http://www.imtalkathon.com?source=3DTXT_EML_WLH_LearnMore_GiveAmongst=
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I'm going to top post because the good ol' Captain cut n pasted the entire
=
'article'. Unfortunately, a simple cut n paste without comments is like
get=
ting a pint of your favorite beer/ale and only getting a glass full of
foam=
without the beverage. ;-)<br><br>So I'm going to comment. <br>I get the
CM=
P publications. (Information Week, CRN, etc ...) (Yeah, I fill out their
ne=
ver ending surveys that repeatedly ask me the same questions
endlessly.)<br=
><br>I have received the "IBM" inserts. I'm sure others have too. As to
the=
ir IDS content and focus, very limited.<br>IBM still lacks a coherent and
c=
ohesive strategy when it comes to combining and positioning all of their
pr=
oducts.<br><br>Sorry, that's a sad truth.<br><br>Now you may ask why
that's=
im****tant, its because it lays a foundation to the sales team and the
cust=
omers to understand why IBM and what it has to offer.<br><br>Its a simple
t=
hing, but if done, would explain IBM's overall vision and plan for their
IM=
division. It will also help the sales team show a better value
proposition=
of their products.<br><br>So I have to ask "Where's the beef?" Where's
the=
effective marketing stuff?<br><br>If IBM were to focus back on basics,
the=
y would have an easier time of getting the message
out.<br><br>-G<br><br>PS=
.. I've never seen an IDS ad on CNET, has anyone?<br><br><br>> From:
theh=
arlequin36@[EMAIL PROTECTED]
>> Subject: From the IIUG Insider ...<br>>
D=
ate: Mon, 30 Jun 2008 09:15:45 +0100<br>> To:
informix-list@[EMAIL PROTECTED]
>=
> <br>> Inside IBM's Informix Marketing Strategy<br>> By Inhi
Cho<=
br>> <br>> Vice President Data Management Marketing<br>> <br>>
=
During the last few months, I have had the pleasure of meeting with many
<b=
r>> members of the IIUG community and observing first-hand the
legendary=
<br>> enthusiasm of Informix users. I appreciate this op****tunity to
sh=
are some <br>> thoughts about Informix's marketing strategy, and I
invit=
e your feedback.<br>> <br>> Informix Dynamic Server continues to be
a=
major focus of the IBM Data <br>> Management ****tfolio and IBM's
Inform=
ation On Demand strategy.<br>> <br>> You know and love Informix
Dynam=
ic Server because you can set it and forget <br>> it. It's the server
of=
choice for high-volume transactions. In the latest <br>> release, you
h=
ave even more options for data availability and you have the <br>>
optio=
n to scale up your systems with lower-cost hardware without adding
<br>>=
significant administration costs. The remote administration features
grant=
<br>> DBAs the ability to manage their Informix installations from
anyw=
here in the <br>> world.<br>> <br>> Our marketing approach is
powe=
rfully simple, just like IDS!<br>> <br>> IDS is optimized for easy
ad=
ministration and high availability for <br>> transaction-intensive
solut=
ions. We're making these benefits known worldwide <br>> though an
integr=
ated approach that brings together IBM customers, partners <br>> and
tho=
ught leaders. The IIUG community is a vital part of our approach. <br>>
=
Here are just a few examples:<br>> Increasing global awareness<br>>
O=
nline Web ads are running on more than 20 IT sites including CNET,
<br>>=
InformationWeek and Computerworld.<br>> Compelling, relevant access to
=
thought leaders: Chat with the Labs programs<br>> We're delivering
popul=
ar quarterly webcasts with topics that reach new <br>> customers and
hel=
p keep the existing Informix community up-to-date on <br>>
developments.=
<br>> Market-leading product releases<br>> <br>> The recent IDS
11=
..5 launch press release attracted the attention of about 35 <br>> news
a=
nd Internet venues and the attention of key industry analysts. The
<br>>=
release also included sup****t for Apple developers on the Mac
platform.<br=
>> Investments in learning and education<br>> <br>> We continue
to=
invest in the production and distribution of Informix <br>> materials,
=
such as the IDS 11 and 11.5 books and Discovery DVDs. The <br>>
benefits=
of IDS are spread through a number of IBM and third-party events,
<br>>=
including the very successful IIUG conference.<br>> <br>> We are
com=
mitted to continuing the phenomenal growth of Informix. In today's
<br>>=
world, success depends on the strength and sharing in communities-IDS
user=
s <br>> come together in new ways everyday. From new application areas,
=
such as the <br>> Mac platform, to academic initiatives for IDS
worldwid=
e, interest and <br>> commitment to Informix grows daily. And we
continu=
e to work with our <br>> colleagues across IBM and an increasing list
of=
business partners to expand <br>> the significant ****tfolio of
software=
that works with IDS.<br>> <br>> The momentum continues with 150 new
=
Informix business partner****ps since <br>> 2007, all providing an even
r=
icher ecosystem of IDS-based applications and <br>> education and
integr=
ation services.<br>> <br>> The IIUG community is a fantastic partner
=
in propelling IDS growth. The best <br>> marketing is word of mouth
from=
loyal users like the IIUG members. We are <br>> proud of our
partner****=
p with IIUG and we're just getting started! We count <br>> on IIUG to
he=
lp us get the latest information out to the Informix community <br>>
thr=
ough this newsletter, the Web site and the many user group events and
<br>&=
gt; activities.<br>> <br>> We have a number of events and activities
=
coming up where we hope to see you <br>> and your colleagues, including
=
the Information On Demand Conference in Las <br>> Vegas from Oct.
26-31.=
There will be a strong Informix program, and it will <br>> be a great
o=
p****tunity to meet with IBM and Informix technical leaders. You <br>>
wi=
ll also be able to participate in many hands-on labs and sessions all week
=
<br>> devoted just to Informix. In addition, IDS will be included in
man=
y other <br>> sessions, demos and activities so you can discover the
man=
y ways Informix <br>> works with other hardware and software products
ac=
ross the IBM ****tfolio.<br>> <br>> This is an exciting time for
Infor=
mix and its customers. New ideas and <br>> improvements come from many
s=
ources so please let us know your thoughts and <br>> how we can help.
<b=
r>> <br>> <br>>
_______________________________________________<br=
>> Informix-list mailing list<br>> Informix-list@[EMAIL PROTECTED]
>>
htt=
p://www.iiug.org/mailman/listinfo/informix-list<br><br /><hr />The i=92m
Ta=
lkathon starts 6/24/08.=A0 For now, give amongst yourselves. <a
href=3D'htt=
p://www.imtalkathon.com?source=3DTXT_EML_WLH_LearnMore_GiveAmongst'
target=
=3D'_new'>Learn More</a></body>
</html>=
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