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Captain Pedantic wrote:
> Inside IBM's Informix Marketing Strategy
> By Inhi Cho
>
> Vice President Data Management Marketing
>
> During the last few months, I have had the pleasure of meeting with many
> members of the IIUG community and observing first-hand the legendary
> enthusiasm of Informix users. I appreciate this op****tunity to share
some
> thoughts about Informix's marketing strategy, and I invite your
feedback.
>
> Informix Dynamic Server continues to be a major focus of the IBM Data
> Management ****tfolio and IBM's Information On Demand strategy.
>
> You know and love Informix Dynamic Server because you can set it and
forget
> it. It's the server of choice for high-volume transactions. In the
latest
> release, you have even more options for data availability and you have
the
> option to scale up your systems with lower-cost hardware without adding
> significant administration costs. The remote administration features
grant
> DBAs the ability to manage their Informix installations from anywhere in
the
> world.
>
> Our marketing approach is powerfully simple, just like IDS!
>
MUST BE A SECRET FORMULA.
> IDS is optimized for easy administration and high availability for
> transaction-intensive solutions. We're making these benefits known
worldwide
> though an integrated approach that brings together IBM customers,
partners
> and thought leaders. The IIUG community is a vital part of our approach.
> Here are just a few examples:
> Increasing global awareness
> Online Web ads are running on more than 20 IT sites including CNET,
> InformationWeek and Computerworld.
> Compelling, relevant access to thought leaders: Chat with the Labs
programs
> We're delivering popular quarterly webcasts with topics that reach new
> customers and help keep the existing Informix community up-to-date on
> developments.
> Market-leading product releases
>
> The recent IDS 11.5 launch press release attracted the attention of
about 35
> news and Internet venues and the attention of key industry analysts. The
> release also included sup****t for Apple developers on the Mac platform.
> Investments in learning and education
>
> We continue to invest in the production and distribution of Informix
> materials, such as the IDS 11 and 11.5 books and Discovery DVDs. The
> benefits of IDS are spread through a number of IBM and third-party
events,
> including the very successful IIUG conference.
>
> We are committed to continuing the phenomenal growth of Informix. In
today's
> world, success depends on the strength and sharing in communities-IDS
users
> come together in new ways everyday. From new application areas, such as
the
> Mac platform, to academic initiatives for IDS worldwide, interest and
> commitment to Informix grows daily. And we continue to work with our
> colleagues across IBM and an increasing list of business partners to
expand
> the significant ****tfolio of software that works with IDS.
>
> The momentum continues with 150 new Informix business partner****ps since
> 2007, all providing an even richer ecosystem of IDS-based applications
and
> education and integration services.
>
REALLY? WHO?
> The IIUG community is a fantastic partner in propelling IDS growth. The
best
> marketing is word of mouth from loyal users like the IIUG members. We
are
WRONG. The best marketing is to advertise and have a developer program.
The
engine needs to be full production quality, nothing crippled, and the time
bomb removed. NOBODY KNOWS ABOUT YOUR GODDAM DATABASE. WITHOUT
DEVELOPERS
YOU DO NOT MOVE PRODUCT. So what you have a whopping total of 150 new
partners. Can you deal with all of that, wow.
> proud of our partner****p with IIUG and we're just getting started! We
count
> on IIUG to help us get the latest information out to the Informix
community
> through this newsletter, the Web site and the many user group events and
> activities.
>
TRANSLATION: WE DONT HAVE A ****ING CLUE HOW TO MARKET THE PRODUCT SO WE
WILL
GET EXISTING USERS TO DO OUR JOB FOR US. MANY OF THEM ARE SO TECHNICALLY
MINDED
THEY DON'T SEE THE BIGGER PICTURE, SO THEY THINK EVERYTHING IS OK, DESPITE
THE
FACT THAT THERE ARE HARDLY ANY CUSTOMERS LOOKING FOR PEOPLE TO SUP****T
THIS
MYSTERIOUSLY UNKNOWN DATABASE.
> We have a number of events and activities coming up where we hope to see
you
> and your colleagues, including the Information On Demand Conference in
Las
> Vegas from Oct. 26-31. There will be a strong Informix program, and it
will
> be a great op****tunity to meet with IBM and Informix technical leaders.
You
> will also be able to participate in many hands-on labs and sessions all
week
> devoted just to Informix. In addition, IDS will be included in many
other
> sessions, demos and activities so you can discover the many ways
Informix
> works with other hardware and software products across the IBM
****tfolio.
>
> This is an exciting time for Informix and its customers. New ideas and
> improvements come from many sources so please let us know your thoughts
and
> how we can help.
>
>
REALLY? IF THERE AREN'T ANY CUSTOMERS BESIDES WALMART, WHAT ARE MY
OPTIONS?
WHY WOULD I WASTE MY TIME WITH THE PRODUCT IF NOBODY OUT THERE IS USING IT
BESIDES ONE BIG CUSTOMER?
INFORMIX :: THE DATABASE WITH INVISIBILITY PERMANENTLY BUILT IN.
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