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> From: theharlequin36@[EMAIL PROTECTED]
> Subject: Re: From the IIUG Insider
...>=
Date: Wed, 2 Jul 2008 04:05:01 +0100> To: informix-list@[EMAIL PROTECTED]
> >
"InDee=
p" <indeep@[EMAIL PROTECTED]
> wrote in message >
news:WUzak.28087$k91.1565@[EMAIL PROTECTED]
> > > Sorry, I don't understand weird **** like that, or
j=
ust lame excuses to> > explain the lack of real marketing for Informix.
Ora=
cle and Microsoft > > don't> > do anything spectacular other than the
basic=
s. Geez how dumb do IBM think> > people are? All the lame ass excuses and
n=
obody from IBM has the balls to> > simply stand up and make **** happen.
Ju=
st amazing.> >> >> > Informix :: The Database With Invisibility Built In>
>=
They are afraid to market IDS properly for fear of being accused of >
detr=
acting from - and probably actually detracting from - DB2.> My wish would
b=
e for IBM to market IDS as its flag****p in the > Linux-Unix-Windows arena.
=
But again, having spent so much time trying to > convince everyone that
DB2=
is not just a mainframe and as/400 product, this > is probably a step too
=
far now. >=20
The problem is threefold.
=20
IM can't market without getting approval from SWG. Or so they say.
They claim that you *can't* market an individual product. Yet if you see
th=
e IBM Hardware commercials, they do market a "single product". Like their
b=
lade servers. (Opps! that's a line of products that are *all* blade
servers=
). ;-)
=20
IM is split between the DB2 camp and the IDS camp. Senior Management
hasn't=
created a complete IM product map. (Hint: When was the last time an SSR
or=
even a brand sales specialist could give a 30,000 foot explanation of all
=
of the IM products and how they work together?)
=20
IM management doesn't believe in marketing. After all, we *all* *"know"*
th=
at databases are a *comodity*. (Now don't get me started there...)
=20
The point is that even without rocking the boat, qtr after qtr, year after
=
year, IDS license revenues and number of installations is growing. So why
b=
reak something that "works"? Forget about the fact that the numbers could
g=
row faster if they did spend money on marketing correctly. (Including
sales=
incentives to the client team.)
=20
But hey! What do I know?=20
=20
-G
=20
_________________________________________________________________
Making the world a better place one message at a time.
http://www.imtalkathon.com/?source=3DEML_WLH_Talkathon_BetterPlace=
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<BR><BR>> From: theharlequin36@[EMAIL PROTECTED]
>> Subject: Re: From
the=
IIUG Insider ...<BR>> Date: Wed, 2 Jul 2008 04:05:01 +0100<BR>> To:
=
informix-list@[EMAIL PROTECTED]
>> <BR>> "InDeep" <indeep@[EMAIL PROTECTED]
in message <BR>>
news:WUzak.28087$k91.1565@[EMAIL PROTECTED]
>> <BR>> > Sorry, I don't understand weird **** like that,
or =
just lame excuses to<BR>> > explain the lack of real marketing for
In=
formix. Oracle and Microsoft <BR>> > don't<BR>> > do anything
s=
pectacular other than the basics. Geez how dumb do IBM think<BR>> >
p=
eople are? All the lame ass excuses and nobody from IBM has the balls
to<BR=
>> > simply stand up and make **** happen. Just amazing.<BR>>
>=
<BR>> ><BR>> > Informix :: The Database With Invisibility
Built=
In<BR>> <BR>> They are afraid to market IDS properly for fear of
bei=
ng accused of <BR>> detracting from - and probably actually detracting
f=
rom - DB2.<BR>> My wish would be for IBM to market IDS as its flag****p
i=
n the <BR>> Linux-Unix-Windows arena. But again, having spent so much
ti=
me trying to <BR>> convince everyone that DB2 is not just a mainframe
an=
d as/400 product, this <BR>> is probably a step too far now. <BR>>
<B=
R><BR>
The problem is threefold.<BR>
<BR>
IM can't market without getting approval from SWG. Or so they say.<BR>
They claim that you *can't* market an individual product. Yet if you see
th=
e IBM Hardware commercials, they do market a "single product". Like their
b=
lade servers. (Opps! that's a line of products that are *all* blade
servers=
). ;-)<BR>
<BR>
IM is split between the DB2 camp and the IDS camp. Senior Management
hasn't=
created a complete IM product map. (Hint: When was the last time an SSR
or=
even a brand sales specialist could give a 30,000 foot explanation of all
=
of the IM products and how they work together?)<BR>
<BR>
IM management doesn't believe in marketing. After all, we *all* *"know"*
th=
at databases are a *comodity*. (Now don't get me started there...)<BR>
<BR>
The point is that even without rocking the boat, qtr after qtr, year after
=
year, IDS license revenues and number of installations is growing. So why
b=
reak something that "works"? Forget about the fact that the numbers could
g=
row faster if they did spend money on marketing correctly. (Including
sales=
incentives to the client team.)<BR>
<BR>
But hey! What do I know? <BR>
<BR>
-G<BR>
<BR><br /><hr />Making the world a better place one message at a
time=
.. <a
href=3D'http://www.imtalkathon.com/?source=3DEML_WLH_Talkathon_BetterP=
lace' target=3D'_new'>Check out the i'm Talkathon.</a></body>
</html>=
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